___THE PROBLEM
Users struggle with two major challenges in task management: overly complex to-do apps and the absence of intelligent features like smart reminders and seamless syncing. Many tools are either too complicated or lack essential functionality, resulting in missed tasks and reduced productivity. ToDoza addresses this gap by providing a simple yet powerful solution that boosts efficiency without unnecessary complexity.
___THE PROCESS
01. DISCOVERY
User Interviews
In order to understand user requirements and areas of discomfort, we interviewed three individuals during the research phase for ToDoza’s webpage. Among the interviewees were a full-time employee and two pupils with distinct task-keeping practices. Our queries centered around their ongoing difficulties with efficiency tools, preferred functionalities, and general prospects from a task management application.
Persona and Empathy map
To ensure ToDoza meets the needs of its target users, primary data was collected from students and working professionals, as they are among the most impacted by productivity tools. Through a series of user interviews with three individuals—a college student, a CA article and a corporate employee—valuable insights were gathered on their task management habits, pain points, and expectations from a to-do list application.
02. DEFINE
User flow
To understand user needs and pain points, three individuals were interviewed for ToDoza’s website research: a working professional and two students with different task management habits. The interviews explored their struggles with productivity tools, desired features, and expectations from a to-do list app.
03. Ideate
Wireframing & Prototypes
I design wireframes that bridge the gap between concept and final product, ensuring smooth collaboration between designers, developers, and stakeholders.
04. UI
Branding
Following the branding, ToDoza’s design system ensures consistency and usability. The primary color (#4F46E5) reflects reliability and focus, paired with a clean, modern typeface. Simple, intuitive UI components, custom icons, and a structured layout enhance accessibility, creating a seamless user experience.
Elements
ToDoza’s interface is built with a cohesive set of UI elements, including intuitive buttons, structured input fields, and minimalistic icons. The design ensures clarity, accessibility, and ease of interaction, maintaining a balance between functionality and aesthetics.
Color Choice: #4F46E5 (Deep Blue-Violet)
Boosts focus & efficiency – Blue tones are known to enhance concentration and create a sense of reliability.
High contrast for readability – Works well with both light and dark backgrounds, ensuring clear text visibility.
Non-distracting yet bold – Stands out just enough to guide user attention without overwhelming the interface.
Color Choice: #FFFFF (White)
Promotes clarity & focus – A white background provides a neutral space that helps users concentrate on their tasks without distractions.
High contrast with primary color (#4F46E5) – Ensures clear visibility of key elements like buttons, text, and icons.
05. Validate / Testing
User Testing
For testing, I've asked some real users to interact with the prototype to gather feedback from the users. The primary goal was to understand how users interact with the interface and identify any pain points or areas of confusion to optimize the overall user experience. The user testing involved observing user actions, collecting verbal feedback, and sometimes using tools like eye-tracking to analyze visual attention patterns.
Feedback
Based on the feedback gathered from user testing, I have made several improvements and additions to the prototype. These include the introduction of a calendar page, allowing users to create events and track projects more efficiently. Additionally, I have implemented daily motivational notifications to encourage user engagement and productivity moreover introduced a dark mode feature to improve the interface for better usability in low-light conditions.
Measuring Success
Daily Active Users (DAU) & Monthly Active Users (MAU) – Tracks how many users interact with ToDoza regularly.
Session Duration – Measures how long users stay in the app per session.
Retention Rate – Percentage of users who continue using the app after a certain period (e.g., after 7, 30, or 90 days).
Net Promoter Score (NPS) – Measures how likely users are to recommend ToDoza to others.
In-App Surveys & Feedback Forms – Directly ask users what they like or dislike about the app.
Crash Rate & Bug Reports – A stable app leads to a better user experience.
THE NEXT STEPS!
The next step for ToDoza is to finalize the prototype based on user feedback, ensuring all key features function smoothly. Once optimized, develop the MVP (Minimum Viable Product) with a solid tech stack and database setup. Conduct beta testing with a small user group to refine the app before launch. Prepare a marketing strategy, including an app store listing, landing page, and social media outreach. Finally, launch the app, track user engagement, and iterate based on real-world feedback to drive growth and retention.
LESSONS LEARNED!
Developing ToDoza has been a valuable learning experience, shaping my understanding of creating a well-rounded, user-friendly, and feature-rich to-do list app. Designing in Figma allowed me to experiment with UI/UX, ensuring a visually appealing and intuitive interface. Through this journey, I realized the importance of balancing aesthetics with functionality using Auto layouts, designing principles and staying open to new ideas, and continuously refining the website will make it more efficient and engaging for users.
